terça-feira, 12 de abril de 2011

A estratégia de marketing e a marca registada.Nome ? Madeleine McCann
















Relembremos:

http://gazetadigitalmadeleinecase.blogspot.com/


A few details worth remembering, before May 2011


Entre muitas ligações no link acima mencionado, destaco:






We want a big event to raise awareness that she is still missing. “We would look at high-profile people who have already pledged support. It will be some sort of focus around an anniversary, to tell people that Madeleine ’s still missing. I think it would be later this year, once media attention has dropped, to bring it back up, hopefully, for a short period. “It wouldn’t be a one-year anniversary, it will be sooner than that.”


E:


MCCANNS: MADELEINE MCCANN – MARKENAMT NR. 2456061?


Publicado em: 2011/04/12 




McCann: Madeleine McCann - Trade Mark Office No. 2456061 

Talvez um dos aspectos mais bizarros do caso  de Madeleine McCann os seus pais entraram com  um pedido de marca registada,  em seu nome. 

As marcas comerciais são normalmente utilizadas para proteger os direitos de propriedade industrial e necessários para os direitos daqueles que protegem os interesses comerciais - Team McCann 

É  fácil ver porque com a imagem de Madeleine serve para  atrair verbas significativas para os interessados. 






Case details for Trade Mark 2456061


Explanation of terms used on this page


Case history including, where available, licensee details


Mark

Mark text:Madeleine's Fund: Leaving No Stone Unturned
Status
Status:RegisteredClasses:09, 16, 36, 41
Relevant dates
Filing date:18 May 2007Next renewal date:18 May 2017Registration date:22 February 2008
Publication in Trade Marks Journal
First advert:Journal:6709Publication date:09 November 2007Registration:Journal:6727Publication date:14 March 2008
List of goods or services
Class 09:Downloadable internet publications
Class 16:Printed matter
Class 36:Charitable fundraising; charitable and non-charitable services relating to the provision of assistance to families and others affected by missing children.
Class 41:Non-downloadable internet publications
Names and addresses
Proprietor:Madeleine's Fund: Leaving No Stone Unturned Limited
2-6 Cannon Street, London, EC4M 6YHResidence country:United KingdomCustomer's ref:RJO/EC/203727/0001ADP number:0910987001
  
Service:Bates Wells & Braithwaite London LLP
Scandinavian House, 2-6 Cannon Street, London, EC4M 6YHADP number:0710671001
Earlier rights notification
Opted in for notifications
Notifications sent on 07 November 2007 to:
M216460 



6 APRIL 2008 | POSTED BY JOANA MORAIS LEAVE A COMMENT



Madeleine it's not a little girl missing anymore, it's a trademark registered by her parents... 












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