The camps already cater for all-comers, hosting clairvoyant weekends and the "mardi gras of the north" at Southport.
Langsam rattles off a list of special events organised by birdwatchers, chess players – and there had even been a swingers event.
What? The dancers?
"No, the sex bit," he admits.
"You've got to get away from the idea that Pontins is for working-class people and [the camps] are downmarket. The reality is that all sorts of different things go on”