sexta-feira, 12 de novembro de 2010

Os liftings dos maus comportamentos (obrig. Twitter)

McCann Family

cipr logoWe helped the McCann family deal with the media storm which surrounded them on their return from Portugal in September 2007. From scratch, we created a comprehensive media handling package within six hours which enabled us to handle 850 media calls in the first week. By giving journalists positive stories to report, coverage turned from hostility to the McCanns to sympathy about their ordeal. This campaign won the crisis communication category at the 2008 CIPR awards.
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