quinta-feira, 21 de outubro de 2010

Uma boa estratégia de marketing. Como disse?


e coloboma

............"Both parents, including Madeleines grandmother and aunt, all have spoken about Madeleines eye and not one of them have ever used the medical term coloboma.

A child born with this condition needs medical check ups until the age of seven years. AND yet not once have the McCanns used this reason in Madeleines defence to speak with the person who they claim has snatched her. Would a parent not be saying ' If you have my daughter she needs to have her eye checked, her condition needs to be monitored. Please, please make sure you take her to a doctor'……….

If the coloboma was as prominent as the photographs show then Madeleine would have needed the kind of care written in the report shown below.

There is no treatment for coloboma at present. A child with coloboma will receive specialist care at hospital during the early years to monitor the effect of the coloboma and their eye health. The frequency of these checks will depend on the child's needs.Children who have coloboma can be more at risk of glaucoma (increased eye pressure) and retinal detachment. There are treatments for both of these conditions which the hospital would explore with you.

If your child's eye health is stable and no further complications appear then they will usually attend an eye test every six months up to the age of seven years and then annually. These eye tests will usually take place with an optician or orthoptist.

Children with coloboma may need glasses. Glasses cannot correct the vision problems caused by the coloboma. However, glasses can correct short-sightedness or long-sightedness which can help to correct the parts of vision that haven't been affected by coloboma.

Sometimes cosmetic contact lenses may be considered at a later stage. These can help to make the pupil look round rather than keyhole shaped. (I believe this is what Dr.McCann had in mind)

Prescription sunglasses due to the light-sensitivity may also be suggested, as may some low vision aids and equipment to help a child make the most of their sight."

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